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Shaping Your Personal Brand

Your personal brand is how others perceive your strengths, values, and impact — and it plays a key role in shaping your career trajectory and influence in the workplace.

Whether you are interacting with peers, supervisors, clients, or stakeholders, a clear and consistent professional identity sets the foundation for trust, credibility, and leadership potential. In this interactive module, learners will explore the core elements of personal branding and learn practical strategies to shape how they are perceived by others. Through guided reflection and actionable exercises, they will assess their current brand, define their aspirational identity, and develop a personalized plan to close the gap. From creating their own style guide to crafting a compelling elevator pitch, participants walk away with tools that align behavior and communication with their professional goals.

– Identify the key components that make up a strong personal brand.

– Analyze how they are currently perceived in professional settings.

– Define their ideal personal brand and create a personalized style guide.

– Develop and practice a concise, authentic elevator statement.

– Build a behavior-based action plan to enhance and align their personal brand.

Accelerate

90 minutes

Why FOCUS Training?

FOCUS Training is a learning and development company focused on equipping people, teams and organizations with the knowledge and leadership skills they need to grow.

We believe leadership matters

FOCUS Training is an interactive leadership development company that has been helping people achieve excellence through understanding and action since 1992.

531 S Water St,
Milwaukee, WI 53204